Design is a crucial aspect of your website, and it should be crisp and clear to encourage your website visitors to stay longer and to convince search engines that it is friendly.
In the process of creating a website, elements such as theme, layout, navigation, logo, images, slider, etc., are developed then put together in an appealing fashion.
Upon landing on a web page, the first thing customers see and feel is the design and experience. People don't usually read the text on an organization's website when they first land on it, which is something that many business owners don't realize. However, they scan it quickly to find the phrases or images they are looking for, and if they cannot find them, they leave. It is this method that either gets you a sale or will lose you traffic and money.